When looking at translation agencies, it’s important to select the right company that will effectively convey the message of your product or service in all the languages that you will need. However, before you decide on a language service provider, you’ll need to take note of some considerations so you can give a better set of instructions and guidelines to a prospective translation company.
The first consideration is to locate a translation agency that specializes in the subject matter of the materials you will need to have translated. They should be knowledgeable about the topic, and utilize trained and experienced linguists in that specific field. For example, if you are going to have a manual about medical technology translated, you cannot risk having a translator provide the technical translations who is not familiar with the subject or who does not have a working knowledge of medical terminology.
The Type of Work
Is the work requiring translation an instruction manual or a descriptive program? Does it involve a step-by-step guide demonstrating how to write a report, set up a machine, or take medicine? Having this type of information will also help you further narrow your search for the best-suited translation agencies with the right type of qualified translators.
Identify Your Objective
Is your purpose for getting your product material translated to reach a wider market? Do you want to make it accessible by giving a generic overview, or do you need it to give a precise in-depth explanation so that the readers can have a crystal clear picture of what it is all about? Whatever your objective may be, make sure to communicate this to your language service provider so that there will be a thorough understanding of what you want and expect.
Identify Your Target Market
Who is going to read your translated content? It is important to understand that your potential customers are coming from an environment and culture possibly quite different from yours, and it is critical to the success of your outreach efforts that the translations will be sensitive enough to these localized differences.
ISO Certified Translation Agencies
Once you’ve identified your target market clearly, your translator should be able to base his or her work on this information. Professionals from ISO certified translation agencies such as Excel Translations have the knowledge and experience to incorporate cultural-specific nuances that can appropriately localize the materials for your new market opportunities.
These are just some of the more important considerations you should make when looking at hiring a professional certified translation services company. Leave it in the hands of professionals to provide the accurately translated product materials you need to reach those new international customers.