On November 30, 2010, the European Patent Office (EPO) and Google signed a Memorandum of Understanding to improve access to patent translations in languages spoken in EPO member states, as well as in several Asian languages. The arrangement took place in the middle of a controversy about the creation of a unique pan-European patent. The […]

Little is known about the translation industry other than the fact that companies and individuals translate millions of pages every year to help the world communicate. In fact the translation industry constitutes a colossal business. It is predicted that by 2015 the translation industry worldwide will account for US$ 25 billion. Yet, more than 99 […]

Traversing through the maze of regulations when it comes to domestic (US) labeling requirements can be extremely involved when marketing medical products. As medical product manufacturers market their products internationally, this task becomes even more daunting. Remember, labeling in the medical industry is not only isolated to “what is on the box”. International bodies (i.e. […]

Mass communication is not as effective anymore. Advertising saturation and audience segmentation make it more and more difficult for companies and brands to reach their target consumers. Traditional marketing tools are confronted with new communication and information technologies that allow a two-way and interactive communication. Consumers are increasingly knowledgeable and demanding and skillfully control online […]

In the years since Obama became president, the words ‘electronic health care records’ have been uttered and written many times. Usually they have been used in a positive context, as a factor capable of reducing health care cost and improving efficiency. It’s hard to find anyone who want to retain handwritten paper medical records, and […]

The subject of the differences between European Spanish and Latin American Spanish is a very complex one, first of all because there is no such thing as Latin American Spanish, since there are actually many variants of Latin American Spanish (for instance, Argentinean Spanish, Mexican Spanish, Chilean Spanish, etc.). Are there differences between European Spanish […]

What are challenges that translators face? These highly-skilled people are adept at taking your message and translating it to be read and used by a different audience. Like any professional, they are great at what they do but they still face obstacles related to their work. In this entry, we will discuss one difficulty translator’s […]