You probably know the basics of choosing the right language translation services for your business. Naturally, you’ll want an experienced, dependable, and reputable language service provider, one that has a keen understanding of their clients’ needs and target markets. But did you know that there are certain underlying considerations as well, some that are not quite that obvious? Take a look at some of those that you may not have even thought of:
Speed
How fast can the translation provider fulfill your order? Learn about their turnaround times. Can they handle rush jobs? If you need the translation of technical documentation done quickly, you may need to look for translation companies who can perform their work beyond normal business hours. Perhaps even a language service provider with offices in different time zones. Or a translation company with enough linguists to allocate your project to multiple translators at the same time.
Confidentiality
A translation company may provide accurate translations, but how safe will your documents be in their hands? Proper processes that protect the confidentiality and integrity of your documents must be in place and enforced in the strictest sense during the translation process. Ask the translation provider how they maintain confidentiality throughout the course of a translation project. If they provide a vague response, then you have your answer.
Customer Service
While it’s important that you ask your language translation services provider questions, it’s also important that they know how to ask you the right questions. A key question that the translation provider should ask is the purpose of the translation, as this will help understand your goals better. In addition, a translation provider asking you every detail they need to know to get the job done right is a good sign they provide excellent customer service.
Continuity and Consistency of Language Translation Services
It can also help to check if the translation service provider can provide consistency through time. Ask how many linguists they have, and if they can assign the same linguists to your entire campaign to achieve a consistent tone and style in your translated materials. Will they also have a dedicated project manager who will be your main point of contact throughout the course of the project?
Quality over Price
Though price is a major consideration when choosing language translation services, you should not make it your primary and sole consideration. There’s nothing more expensive than a damaged reputation. A poor translation can tarnish the image of your company and products, and can have a direct impact on your global sales. Quality and experience should trump price and cost considerations, and your goal should always be to obtain the best value for the money.
Expanding your business to other markets can be difficult when you’re communicating in a language that you don’t speak. Hopefully the above considerations will help you find a professional language translation services provider with the qualities you need to help your business expand and move forward in other markets.
Sources:
10 Tips on How to Choose the Right Translation Agency, LinkedIn.com